Event ROI Reporting

How do you judge the value of your event or tradeshow?

In markets where event success is rarely captured in terms of ‘new hot leads’ but is based on developing relationships over time, other measures are called for.

For tradeshows, typically the focus is on:


For other events ROI metrics will typically include:

If you are interested in improving how you can judge the value of your event or exhibition to steer future decisions, please get in touch.



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